Choose Your Niche (DEMONSTRATION)

ACTION STEP

It is time to select your niche.

This isn’t a permanent decision. You’ll likely pivot as you get wiser. But this niche will be your starting point in building a SIMPLE Online Business.

Review the chapter and implement what you’ve learned.

1. Choose Your Customer

Take a scrap of paper and jot down the answers to these questions. Whatever comes to mind will do.

• Who are you?

• Who were you?

• Who do you love?

Choose one of the persons you wrote down and fill in the blank below.

I’m going to serve __________________________________________.

EXAMPLE: I’m going to serve busy dads.

EXAMPLE: I’m going to serve new independent insurance adjusters.

2. Find a Problem You Want to Help Solve

Take another look at the three growth catalysts and brainstorm for customer problems.

• Bigger is better

• Smaller is faster

• First in series means bonus

Write down your ideal customer from action step 1, and scribble any customer problem you can think of. Once you have a winner, fill in the blanks below.

I want to help _____________________________________________

with ____________________________________________________.

EXAMPLE: I want to help busy dads with knowing how to start an online business.

EXAMPLE: I want to help new independent insurance adjusters with getting work.

If you can’t find any problem you want to help your customer solve, have conversations until you do.

3. Keep an Open Mind for New Solutions & Choose a Category

Keeping an open mind is more of an attitude than an actionable step. You’ll likely only discover a solution as you move on and dive deep into your niche.

You need to choose what direction or category of solutions you'll be pointing your customers to.

I will help ________________________________________________

solve ____________________________________________________

with ______________________________________________________.

EXAMPLE: I will help busy dads solve knowing how to start an online business with easy to follow frameworks.

EXAMPLE: I will help new independent insurance adjusters solve getting work with certifications and mentorship.

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