Resources
People are racing after deadlines. If we want to succeed in our businesses, we must get things done quickly. We crave anything that will make us more efficient. So, resources that simplify tasks are power spinach for business growth.
Think of:
Cheat sheets
Templates
Spreadsheets
Guides
Roadmaps
eBooks
These resources—and our explanations of how to use them—typically get a host of engagement and shares.
Make sure your brand name or logo is visible on the image or file. People who love your resource will see it with each usage, and your brand becomes their trusted ally. Resources are valuable, and if you give them away for “free”—that is, in exchange for your reader’s time and attention—you will earn a place in their minds.
These resources will also become useful as company assets.
Experiences
Since the beginning of time, stories have been a key to our communication. With stories, more than anything else, we captivate our listeners and hold their attention. So, if we want to engage our followers, we can turn our experiences into our strongest weapons.
Whether it’s a text post, a video, or an audio, your experience will not only provide value to your followers—it will show your humanity. And that’s what your followers are after. They don’t want to connect with a business; they want to connect with a person.
You can share your experiences in several forms:
Tips
Tricks
Reviews
Results
Wins
Losses
Lessons
And more
Pour your experiences into a form that fits the situation and medium, and you’ll foster that feeling of connection.
If you comment, curate, and create content, you will have a powerful way to market your expertise and knowledge.
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