When I started my online business, I was struggling. My problem was that I had no idea who I was serving or what I was talking about. What type of business was I running anyway?
I made a classic beginner’s mistake. I should have chosen my ideal customer before anything else. Once I figured out who my customers were, I could discover their problem and help them solve it.
These three things put together, create your niche.
That is all a business is, a problem solver. And to choose the kind of problem you can solve, you must start with the customer.
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