Set Your Investigation Routine (DEMONSTRATION)

ACTION STEP

Set up your daily investigation routine. Start by finding:

• Ten experts on the social platform of your choice

• Three active niche communities

• Five news outlets or newsletters to follow

Bookmark them in your browser so you can check them daily.

Now for the most critical step: choose when you will do it. When you’ve decided, fill in the blanks below.

I will investigate my niche of helping (insert your niche) __________________________ at (insert time) ________________________________ each day.

EXAMPLE: I will investigate my niche of helping busy dads start an online business at 7 a.m. each day.

EXAMPLE: I will investigate my niche of helping new independent insurance adjusters get work after the kids go to bed.

I learned from Mike Michalowicz of Profit First that telling someone helps you stick to your commitment. So, email me the promise you’re making to yourself.

My email address is Chris@Chris-Stanley.com. Put “My Promise” in the subject line.

I’ll respond to every email. It may take a bit, but I promise the response will be mine.

Table of Contents

(click on the lesson titles to go there)

1. Introduction

   1. Meet Your Instructor

   2. Simple Online Business Model Overview

2. S - Select Your Niche

   1. Overview

   2. Your Customer

   3. Their Problem

   4. Your Solution (or Category)

   5. ACTION STEP: Choose Your Niche

3. I - Investigate Your Niche Daily

   1. Consume (Content)

   2. Connect & Create

   3. ACTION STEP: Set Your Investigation Routine

4. M - Market Your Expertise

   1. Comment

   2. Curate

   3. Create FRAMEworks

   4. Create With Experiences & Resources

   5. Set Your Schedule

5. P - Package Your Knowledge Into Lead Magnets

   1. Decide On Your Lead Magnet

   2. Design Your Lead Magnet

   3. Deliver Your Lead Magnet

   4. ACTION STEP: Create Your Lead Magnet

6. L - Lever Your Email List

   1. Reflect Email Method Pt. 1

   2. Reflect Email Method Pt. 2

   3. ACTION STEP: Write an Email

7. E - Educate Your Customers With Digital Products & Services

   1. Books

   2. Courses

   3. Services

   4. ACTION STEP: Outline Your First Product