Your biggest enemy is information overload. Thousands of marketers vie for your attention, torpedoing you with mind-numbing online business strategies. I’ve tried most of them. Looking back at what has worked and hasn’t, I realize I overcomplicated stuff.
I needed to simplify the way I thought about my business and remove distractions. I had to boil down business concepts to make them simple and easy to remember. That’s how I came up with a super SIMPLE business framework—a six-step roadmap for anyone running or starting an online business.
Here’s the outline:
S – Select Your Niche
I – Investigate It Daily
M – Market Your Expertise
P – Package Your Knowledge
L – Leverage Your Email List
E – Educate Your Customers
The steps follow the order in which you run your business, whether that’s a startup or a running company. It works for the smallest niches as well as mega categories, and you can use any marketing tactic you want—from marketing funnels and text messaging to backflips and kickflips. They’ll all fit under one of the six steps.
You can make your business as complicated as you want within each of these steps, but I promise this is all you need to start and maintain your business. It doesn’t need to be complicated.
In the chapters ahead, we’ll silence all noise about running a business. Each breaks down one bucket of the SIMPLE Online Business Model. At the end of each chapter, I’ll show you how to implement it.
My online business has changed my life. I live on a sailboat with my wife and three kids, traveling full time. When tired of the water, we take our converted school bus west to Yellowstone and other US national parks.
This was our dream. And our online business, along with God’s blessing, made it possible.
Whatever your reasons for wanting a change, I’m sure you can grow a successful business and have a healthy family—if you build a SIMPLE Online Business.
Let’s get started.
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